Building Brands
Where Trust Matters
Brand Strategy
&
Creative Leadership
Creative leadership at the intersection of consumer brands, media, and behavioral health.
With more than 15 years of experience across national advertising, consumer media, entrepreneurship, and behavioral health, I bring ideas to life through thoughtful positioning, creative direction, and human-centered storytelling.
Explore Selected Work
↓
Brand Strategy
✳︎
Creative Direction
✳︎
Consumer Insight
✳︎
Original Storytelling
✳︎
Audience Development
✳︎
Human Connection
✳︎
Brand Strategy ✳︎ Creative Direction ✳︎ Consumer Insight ✳︎ Original Storytelling ✳︎ Audience Development ✳︎ Human Connection ✳︎
Selected Work
A selection of brands, creative projects, and businesses I've helped bring to life.
Miller + Miller Management
Commercial Advertising · Creative Talent Representation · Creative ProductionCo-founded a boutique commercial talent management company representing filmmakers, directors, and photographers across national advertising campaigns with production budgets ranging from $150,000 to more than $2 million. Supported integrated commercial productions spanning broadcast, digital, social, and experiential media.
Consumer Media · Brand Strategy · Audience Development · Creative DirectionFounded and developed an independent consumer media brand focused on modern dating and relationships, leading brand positioning, creative direction, editorial strategy, and audience development. Earned national and international recognition through features in Cosmopolitan, GQ UK, Chicago Tribune, LifeHacker, Bustle, and other publications.
Original Media · Content Strategy · Podcast Production · Audience EngagementCreated and produced an original podcast exploring modern dating and relationships, leading content strategy, creative development, and audience engagement. Grew the podcast to more than 20,000 unique listeners and 100,000 cumulative downloads, translating consumer insights into engaging original audience-driven content.
Behavioral Health · Brand Development · Go-to-Market Strategy · Client AcquisitionFounded and developed a prevention-first relationship health brand, combining clinical expertise in human behavior with consumer positioning, digital marketing, and client acquisition. Developed the proprietary Marriage Prep Program™, extending the brand's prevention-first approach through relationship education and premarital preparation.
What I Bring to the Table
Brand Strategy & Positioning
Building distinct identities, defining brand narratives, and developing strategies that connect businesses with the people they serve.
Creative Direction & Production
Translating ideas into cohesive creative experiences across digital media, commercial advertising, editorial content, and consumer touch points.
Audience Development & Integrated Marketing
Connecting storytelling, content strategy, digital experiences, and marketing initiatives to support brand awareness, engagement, and growth.
Creative Leadership & Collaboration
Building creative capabilities, developing talent, and bringing together teams, partners, and stakeholders to execute a shared vision.
Clinical Expertise & Psychological Insight
Bringing a background in clinical mental health counseling to brand strategy, with a nuanced understanding of human behavior, trust, communication, and decision-making—particularly in healthcare, wellness, and other industries where credibility matters.
Brand Development & Creative Leadership
A selection of ventures and creative operations demonstrating brand positioning, business development, creative leadership, and human-centered experience design.
Social Layer
Creative Operations · Team Leadership · Content Production · Integrated MarketingFounded and led a seven-person creative agency supporting two distinct consumer brands. Built the team, production infrastructure, and creative workflows from the ground up, training six direct reports to independently execute the full content lifecycle—from strategy and production through distribution and performance reporting. Scaled delivery to 18 creative assets weekly while integrating AI-assisted workflows to improve production efficiency.
Consumer Insight · Brand Strategy · Educational Product Development · Creative DirectionConceptualized a consumer health education brand designed to help individuals make more informed, confident decisions about their health. Developed the brand positioning, visual identity, digital experience, and proprietary educational framework connecting physical, mental, and emotional well-being through a systems-oriented approach to health literacy and decision-making.
Brand Strategy · Consumer Positioning · Service Development · Go-to-Market StrategyFounded and developed a boutique professional development advisory brand addressing the gap between academic preparation and workplace performance. Defined the market positioning, service architecture, and consumer experience, creating a differentiated advisory model for students and early-career professionals centered on leadership, communication, professional judgment, and career development.
Life Altar
Brand Strategy · Service Architecture · Consumer Experience · Creative DirectionConceptualized a comprehensive end-of-life and legacy services brand designed to provide continuity of support for individuals and families navigating significant life transitions. Developed the brand positioning, visual identity, and integrated service model encompassing non-medical doula support, family navigation, grief support, and legacy preservation.
From Independent Media to National Recognition
I built AND, SWIPE RIGHT and the Dating Hotline podcast from the ground up, developing an independent consumer media platform that combined original storytelling, audience development, and cultural commentary. The brand gained national and international recognition through coverage in Cosmopolitan, GQ UK, Chicago Tribune, LifeHacker, and Bustle, alongside a Forbes Under 30 nomination in 2019.
